CEO's Message

For over six decades, Atlas Honda has been privileged to serve the people of Pakistan. Our motorcycles are more than machines — they are instruments of economic empowerment, daily companions for millions, and a symbol of the trust that families across this nation place in our brand.

When Atlas Honda was founded in 1962 as a partnership between the Atlas Group and Honda Motor Company, Japan, we set out with a simple yet powerful promise: to deliver world-class quality at an accessible price. Today, with over 10 million motorcycles on Pakistan's roads and an 80% market share, I am proud to say that promise has not only been kept — it has been strengthened with every passing year.

Our success is built on the foundation of Honda's global engineering philosophy: “The Power of Dreams.” At our state-of-the-art manufacturing facility in Sheikhupura, every motorcycle is crafted with precision, tested rigorously, and delivered with the assurance that it will perform reliably for years to come. We do not compromise on quality — it is the essence of who we are.

Looking ahead, I am excited about the transformative journey that lies before us. The introduction of the ICON e: electric vehicle marks our entry into sustainable mobility, and it is just the beginning. We are investing in new technologies, expanding our dealer network, and developing products that will meet the evolving needs of a young, dynamic Pakistan.

To our customers, dealers, employees, and shareholders — thank you for your unwavering support and trust. Atlas Honda's story is your story, and together, we will continue to drive Pakistan forward.